Bear Digital

A logotype and brand identity concept for Bear Digital Agency. Like a true Bear Pack, the brand strategy was built around values of collaboration, integrity and tenacity. To communicate this, the identity draws on the visual language of backcountry camping and hike trails. The simple bar element, as a graphic mark, and the flexible colour palette, offer unlimited opportunities for playful motifs and iconography.


Photographer - Kendrik Nass

Model - Charlie Wang

Makeup - Nastia Wolf