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Blake's Food Hall & Butchery

Branding, visual identity and print design

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Blake's Food Hall & Butchery are committed to providing quality, local produce in the Worcester area.

When their food hall was being refreshed in 2022 Blake's needed a strong visual identity to clearly communicate their values to customers and one that members of staff felt proud of and invested in. Blake's employees told us that they wanted the space to appear rustic, warm, and earthy, and that the visual effect for customers should be distinctly different from a mainstream supermarket.

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We took inspiration from the style of traditional butchers shop signs to find the perfect font for this typography-led brand concept. The earthy colour palette ties together signage across the store, with Mustard yellow bring reserved for special offers to ensure they stand out clearly to customers. The traditional feel is further enhanced with lovely, textural illustrations by Jess Mason.

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If your business could use help communicating your brand values to customers, get in touch today!