Art Direction |  Brand Strategy | Identity Design | Animation | Illustration | Digital Assets | Design for Print

Following a successful logo redesign that I completed in 2017, the Citizen brand was refreshed again in 2019 to reflect the changing nature of the business. The solution was this bold illustrational and typographic approach, with a vibrant new colour palette to support the existing 'Citizen Green', which was in danger of becoming overused. The continuous line illustration envisions Citizen as a connected, open and responsive team, and provides an adaptable and consistent motif throughout the identity.