EE Summer Promo

Concept | Illustration for Pitch | Design for Print

As part of the Citizen team I generated this Ice Cream concept for EE's 2019 Summer Promo, their customer-facing campaign to push double and triple data throughout the summer months. Once selected by the client, the original illustrated concept was developed further, supported by a new headline and shot as a photorealistic graphic by the team. It was then applied consistently across a range of print and online media.