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ESRA / UoW

Branding, visual identity and print design

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Shakespeare's Europe, Europe's Shakespeare(s) was a 2015 conference held at The Hive, Worcester by ESRA and University of Worcester.

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Our response to brief involved creating a range of physical 3D models inspired by landmarks and architecture referencing different European cultures and traditions. This concept referred back to the conference's vision of 'Shakespeare's Europe' as a changing and shifting entity that is constantly reimagined and revisited over time. The toy-like models with their iconic shapes and playful colour palette aimed to reinforce an idea of creative curiosity and wonder, and could be repositioned and recomposed to create new landscapes.

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We created a range of print products for the conference, including a full brochure and a unique reverse gate-fold leaflet design. Simplifying the Shakespeare poster design into a simple vector logotype enabled the visual identity to be recreated across bags and other merchandise.

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ESRA Logos

Following our work for the ESRA conference, we were commissioned to create a new logo for the organisation. The ESRA committee voted on a selection of logo ideas that we provided around concepts of communication, theatre, research and connection. Eventually a sleek, typographic option was selected that visually promotes the idea of research creating unity and connections across Europe.

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If you have an upcoming event that you'd like to shout about, or your business would benefit from a brand new logo, brand or visual identity, please get in touch. We'd love to talk about your brief.