Visual Identity, branding and wayfinding
Poppy’s Farm provides free days-out in nature for children and families, aiming to educate young people about sustainability and the natural world.
They needed a fun and vibrant brand identity, which also reflects their focus on the environment, and clearly communicates all of the experiences on offer. This project went on to win The Garden Centre Association's Best Marketing Campaign of 2021.
By breaking the site down into six different areas, each with their own clear identity, visitors are able to easily navigate the different zones, such as the Nature Trail and Oliver's Allotment. These identities make use of clear and consistent icons, colours and logotypes across the wayfinding system.
The vibrant colour palette was inspired by hues found in nature, and textured backgrounds are a nod towards re-use and sustainability.
We also worked alongside Jess Mason who is a fantastic illustrator and created a range of truly beautiful bespoke images that were both informative and served to further soften the overall brand identity, introducing a softer, more rustic and traditional feel.