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The Ring
Branding, digital assets and print design
The Ring was a 2017 collaboration between The Canal and River Trust and Meadow Arts, which celebrated the historic 21-mile Worcestershire circular canal, with a series of public art exhibitions and performances held in these connected spaces.
The client needed a visual identity that could work across a range of different art events and for different audiences, in print and online. The response to brief included a kinetic logotype, inspired by ripples in water, that could be animated online and interact with different elements in the custom imagery. Photography by F8 creates was shot onsite at the waterways.
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